Unlocking $60K MRR: Cole Kosco's Blueprint for Monetizing Fast Food Fitness Hacks

Cole Kosco didn't start with an app; he built an audience first by decoding the hidden calories and macros in America's favorite guilty pleasures. As a nutrition coach and ex-athlete, he tapped into a universal pain point: craving fast food while chasing fitness gains. His content resonated because it offered permission to indulge without derailing progress, blending relatability with actionable intel. This foundation propelled MenuFit, an AI-powered tool launched in August, to scan restaurant menus and spit out goal-aligned picks—fat loss, muscle gain, or balance.

MenuFit's genius lies in its simplicity and precision. Users snap a menu, input goals, and get tailored swaps: swap a 1,200-calorie burger for a 600-calorie protein bomb from the same joint. Premium tiers at $9.99/month or $19.99/year unlock personalization, fueling rapid scaling to #66 in U.S. Health & Fitness charts. But success hinged on Kosco's role as the ultimate growth hacker, using his face and expertise to bridge content and conversion.

Kosco's library thrives on psychological hooks tailored for short-form feeds. The 'Us vs. Them' showdown pits calorically disastrous defaults against smarter alternatives, triggering FOMO and aspiration. High-calorie shockers—like milkshakes eclipsing daily intakes—evoke instant regret, priming viewers for solutions. Myth-busting clips dismantle fallacies ('Junk Food for Fat Loss?') with insider authority, while hacks deliver quick wins. These aren't random; they're engineered for repeatability, maximizing shareability and algorithm love across TikTok and Instagram.

Every video closes with a frictionless CTA: 'Comment "Food" for the full guide.' This sparks engagement surges, amplifies reach, and funnels high-intent leads into DMs with app links. No hard sells—just value exchange. Mid-funnel lands users on social-proof-heavy pages, building trust via reviews. The bottom seals it with a brief quiz for personalization, hitting the paywall at peak motivation.

Kosco's strategy exemplifies personal brand leverage: own the education, productize the execution. By owning the full stack—from virality to retention—he sidesteps ad dependency. Adapt this by auditing your top content for pain-point patterns, standardize CTAs for lead gen, and sequence onboarding to minimize drop-off. In fitness or beyond, it's proof that niche expertise plus AI tooling equals explosive MRR.